Because human nature remains constant through the ages, the book's principles and philosophy are even more relevant today than when they were originally published. In the 1970s, this classic created a firestorm among critics, who relentlessly mis-characterised it as a guide to getting ahead by intimidating others. Readers, however, quickly discovered that it was really a book about how to defend yourself against intimidating people. The intimidator in someone's life at any given time might be a deal-killing attorney, overbearing boss or supervisor, annoying co-worker, petty bureaucrat, unreasonable client, or unscrupulous competitor. Now the timeless message of To Be or Not to Be Intimidated? can be applied to the problems of a whole new generation of people who are struggling to make sense out of today's world of chaos and uncertainty. The book explains, in candid terms, what intimidation is, why you become intimidated, and how you can avoid the mental lapses that can cause even the most successful people to sometimes fall victim to intimidation.
Robert Ringer is the author of seven books, including three best sellers. He has appeared on numerous American talk shows, and has been featured in such publications as Time, People, the Wall Street Journal, Fortune, Barron's, and the New York Times. His books have been read by an estimated 10 million people and translated into more than a dozen languages. He lives in Annapolis, Maryland.