The book is an exploration of how this century is going to change not just the way we think, but also what we actually think with - our own individual minds. How will new technologies transform the way we see the world? At the beginning of the twenty-first century, we may be standing on the brink of a mind make-over far more cataclysmic than anything that has happened before. As we appreciate the dynamism and sensitivity of our brain circuitry, so the prospect of directly tampering with the essence of our individuality becomes a possibility.
Baroness Greenfield is a distinguished scientist, broadcaster, writer and best selling author of Private Life of the Brain (2000) Penguin. She is a Professor of Pharmacology at Oxford, which she holds jointly with her position as Director of the Royal Institution of Great Britain.