Tourism SMES, Service Quality and Destination Competitiveness
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Tourism SMES, Service Quality and Destination Competitiveness
Tourism SMES, Service Quality and Destination Competitiveness

Tourism SMES, Service Quality and Destination Competitiveness

By
Eleri Jones (Contributor) Claire Haven-Tang (Contributor)  

Hardback

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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
Edited by E Jones and C Haven of University of Wales Institute, Cardiff, UK
  • Contributor: Eleri Jones
  • Imprint: CABI Publishing
  • ISBN13: 9780851990118
  • Number of Pages: 400
  • Packaged Dimensions: 172x244mm
  • Format: Hardback
  • Publisher: CABI Publishing
  • Release Date: 2005-06-09
  • Binding: Hardback
  • Biography: Edited by E Jones and C Haven of University of Wales Institute, Cardiff, UK

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