Understanding Attitudes and Predicting Social Behavior

Understanding Attitudes and Predicting Social Behavior

By: Martin Fishbein (author), Icek Ajzen (author)Paperback

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Description

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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Product Details

  • publication date: 07/03/1980
  • ISBN13: 9780139364358
  • Format: Paperback
  • Number Of Pages: 290
  • ID: 9780139364358
  • weight: 392
  • ISBN10: 0139364358

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