Understanding Business in the Global Economy: A Multi-Level Relationship Approach (1st ed. 2016)

Understanding Business in the Global Economy: A Multi-Level Relationship Approach (1st ed. 2016)

By: Jonathan Swift (author)Paperback

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Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

About Author

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.


Introduction.- PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS.- Chapter 1: Why Nations Trade.- Chapter 2: The Development of International Trade.- PART II: RELATIONSHIPS AT THE NATIONAL LEVEL.- Chapter 3: Bilateral and Multilateral Relations.- Chapter 4: International Trade Law.- Chapter 5: International Banking & Finance.- PART III: RELATIONSHIPS AT THE CORPORATE LEVEL.- Chapter 6: The Internationalisation of Business.- Chapter 7: Business-to-Business Relationships.- Chapter 8: Corporate Communications.- PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL.- Chapter 9: Personal Communications.- Chapter 10: Managing People in the International Environment.- Conclusion: The Future of Business Relationships?.

Product Details

  • ISBN13: 9780230241572
  • Format: Paperback
  • Number Of Pages: 424
  • ID: 9780230241572
  • ISBN10: 0230241573
  • edition: 1st ed. 2016

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