Understanding Research is an accessible and visually-appealing introduction to research. Whether students become producers or consumers of research, this text shows them that the subject is both interesting and highly relevant for their lives and professional work.
IN THIS SECTION:1.) BRIEF2.) COMPREHENSIVE BRIEF TABLE OF CONTENTS: Chapter 1: Why Do Research? Chapter 2: Planning A StudyChapter 3: Becoming An Ethical ResearcherChapter 4: Sampling, How To Select A Few To Represent The Many Chapter 5: Measuring Social Life, How Many? How Much? What Type? Chapter 6: The Survey: Asking People Questions Chapter 7: The Experiment Chapter 8: Research With Non-Reactive Measures Chapter 9: Making Sense Of The Numbers Chapter 10: Observing People In Natural Settings Chapter 11: Looking At The Past And Across CulturesChapter 12: Writing A Research ReportAppendicesCOMPREHENSIVE TABLE OF CONTENTS:Chapter 1: Why do research? On What Basis Do You Make Decisions?How Do We Know What We Know?What is Empirical Social Research?Fit the Question You Want to Answer With a Type of Social ResearchSteps in the Research ProcessWhat have you learned?Applying what you learned. Chapter 2: Planning a StudyPicking a Study TopicConducting a Review Past StudiesFocusing on a Research QuestionThe Research Proposal Chapter 3: Becoming an Ethical Researcher The Ethical ImperativeScientific MisconductEthical Issues Involving Research ParticipantsEthics and the Sponsors of ResearchPolitics of ResearchValue-Free and Objective Research Chapter 4: Sampling, How to select a few to represent the manyHow and Why do Samples Work? Focusing on at a specific group: four types of non-random samplesComing to Conclusions about Large PopulationsThree Specialized Sampling TechniquesInferences from a Sample to a PopulationWhat Have You Learned? Chapter 5: Measuring Social Life, How Many? How Much? What Type?Why Measure?Making Aspects of the Social World VisibleMeasuring with Numbers or WordsHow to Create Good Measures: Reliability and ValidityA Guide to Quantitative MeasuresHow to create an IndexHow to create a ScaleWhat have you Learned? Chapter 6: The Survey: Asking People QuestionsWhat is a Social Survey?How to Conduct a SurveyWriting Good Survey QuestionsEffective Questionnaire Design TipsAdvantages and Disadvantages of Different Survey FormatsSurvey Interviewing Chapter 7: The ExperimentDoing Experiments in Everyday LifeWhat Questions Can You Answer with the Experimental Method?Why Assign People Randomly?Do You Speak the Language of Experimental Design?Experimental Validity Inside and OutWhat You Can See In Experimental Results with ComparisonHow to be Ethical in ExperimentsWhat did you Learn? Chapter 8: Research With Non-Reactive MeasuresAnalyzing Physical Evidence for Clues About Social LifeRevealing the Content Buried Within Communication MessagesMining Existing Statistical Sources to Answer New QuestionsAnswering New Questions Using Survey Data Collected by OthersConducting Ethical Non-Reactive Research Chapter 9: Making Sense of the NumbersWhat to do once you have the numbersHow to Describe Quantitative ResultsInferring from StatisticsConclusion Chapter 10: Observing People in Natural SettingsWhat is Field Research?Studying People in the FieldPreparing For a Field StudyStarting the Research ProjectBeing in the FieldStrategies for Success in the FieldObserving and Collecting DataThe Field Research InterviewLeaving the FieldWriting the Field Research ReportEthics and the Field ResearcherFocus Groups Chapter 11: Looking at the Past and Across CulturesWhat is Historical-Comparative Research?How to do a Historical-Comparative Research StudyResearching the PastResearch to Compare Across CulturesBeing an Ethical H-C Researcher Chapter 12: Writing A Research ReportWhy Write a Report?The Writing ProcessThe Quantitative Research ReportThe Qualitative Research ReportThe Research ProposalUndergraduate Research Appendices1. Sample Annotated Research Paper2. Leading Academic Journals by Subject