Forget the hype and the sexy headlines, this is where you'll make your fortune.
In this revealing new book Jamie Waller, entrepreneur and self-made multi-millionaire, shows how you don't need to come up with some amazing new invention or app or raise millions to be a business success. What you need is hard work and determination - and you need to be looking for a business idea that is pretty unsexy if you really want to make it big.
We're talking about businesses that collect debts, sell sofas or ship goods - real, solid businesses that you probably use all the time - ones that that won't grab the headlines but can make you very, very rich. And that's what makes unsexy very attractive.
These are ordinary businesses made extraordinary by the people behind them and their commitment to taking their businesses to the top.
Jamie has spoken to 11 amazing entrepreneurs who have created just this type of brilliant business and in face-to-face interviews he uncovers the secrets to their successes and gets first-hand accounts of their compelling, and sometimes dramatic, business stories. Jamie also tells his own inspirational story, of how he took his debt collection business from nothing to GBP33m, facing stabbings and having a gun shoved in his face along the way.
Discover how you too can make it really big in business by ignoring the glitz and glamour and building your own unsexy business.