Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design. Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users.
UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies. * Defines UX and offers assistance with determining users and modelling the user experience * Provides details on creating a content strategy and building information architectures * Explores visual design and designing for specific channels * Delves into UX testing and methods for keeping your site relevant The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.
Donald Chesnut is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the world s leading agencies in User Experience Design. Kevin Nichols is Director and Global Practice Lead for Content Strategy at SapientNitro.
Introduction 1 Part I: Getting Started with UX 5 Chapter 1: Defining UX and the Process 7 Chapter 2: Examining Why You Should Use UX 25 Chapter 3: Determining Your Users 37 Chapter 4: Modeling the Experience 57 Chapter 5: Understanding UX as (R)evolution 77 Part II: Components of Design 89 Chapter 6: Taming the Beast: Understanding What You Do and Don t Have 91 Chapter 7: Developing Content Strategy 111 Chapter 8: Designing the Content Strategy 131 Chapter 9: Building the Information Architecture 155 Chapter 10: Designing for Specific Channels 175 Chapter 11: Diving into Visual Design 201 Part III: Your UX in Action 217 Chapter 12: Testing: How It Can Save Your UX 219 Chapter 13: Measuring Your UX to Keep It Relevant 235 Chapter 14: Making It Past the Finish Line 257 Part IV: The Part of Tens 271 Chapter 15: Ten Reasons Why the User Is Your Most Important Consideration 273 Chapter 16: Ten Ways to Ensure That Your UX Is Best in Class 279 Chapter 17: Ten UX Principles That Never Change 285 Glossary 289 Index 299
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- ID: 9781118852781
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