Value Creation: The Definitive Guide for Business Leaders

Value Creation: The Definitive Guide for Business Leaders

By: Gautam Mahajan (author)Paperback

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Description

Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a "Value Creation" culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace. This pathbreaking book shifts the focus to Creating Value for the entire business ecosystem and not just for the shareholders. It will launch organizations into the world of Value Creation and will convert good CEOs and companies to great ones with longevity and higher profi-tability.

About Author

Gautam Mahajan is an internationally acclaimed expert in strategy, general management (including Customer Value), and globalization. He is President of Customer Value Foundation and Inter-Link Services Private Limited, an International Consulting Firm in operation since 1987, working with clients from America, Europe, Asia, Australia, and India. Gautam is also the Founder Editor of the Journal of Creating Value, an international journal focused on Customer and Value Creation (see jcv.sagepub.com). Gautam Mahajan is the leading global thought leader in Total Customer Value Management. He worked for a Fortune 50 company in the USA for 17 years and ran one of the largest businesses. He has hands-on experience in consulting, educating leaders, professionals, managers, and CEOs from numerous MNCs and local conglomerates like Tata, Birla, ITC, Alcoa, Reynolds, Sealed Air, Rexam, Viag, DuPont, Continental Can, and Godrej Groups. He is the author of widely acclaimed books: Customer Value Investment: Formula for Sustained Business Success and Total Customer Value Management: Transforming Business Thinking. He has also taught at IITs and abroad. Gautam Mahajan was previously the President of the Indo-American Chamber of Commerce; Chairman, PlastIndia Committee; Vice President, All India Plastics Manufacturers Association; Trustee, Plastics Institute of America. He was a member of the US-India think tank and Chairman of the US-India Economic Relations Forum. Among his honors are Fellowships from Harvard Business School and Illinois Institute of Technology. He also has 18 US patents, including the PET bottle and noise control kits. He was honored by the Illinois Institute of Technology with its Distinguished Alumni Award in 2001. He has been written about in the Wall Street Journal. He also gave the first Distinguished Engineering Lecture at Illinois Institute of Technology followed by a Distinguished Management Lecture. In September 2011, he spent time in the US talking about Indo-US relations and how to improve them. Gautam Mahajan is a graduate of IIT Madras, where he was an Institute Merit Scholar, has a Master's degree in Mechanics and has completed his PhD coursework from the Illinois Institute of Technology. He has an MBA from Suffolk University. Gautam Mahajan is a prominent and charismatic speaker and evangelist in Value Creation and travels the world on speaking engagements. Total Customer Value Management (Total CVM) is a new management concept going far beyond CVM. Total CVM aligns the entire company to the Customer. It expounds the Value of employees and the building of their self-esteem, awareness, and engagement, and expands the concept of Customer Strategy, Customer Circles and Continuous Customer Improvement Programs, Value pricing, the roles of departments such as HRD and Finance, and measuring CVA and EVA. Gautam Mahajan is happy to hear from you at mahajan@CustomerValuefoundation.com

Contents

Preface Acknowledgments Why Is Value Creation Important for CEOs? CEOs As Value Creators for Business/Customers How CEOs Can Use Value Creation for Customers CEOs Can See How Their Values (and Their Company's Values) Creates Customer Value Business Transformation Ideas for CEOs to Create Value How CEOs Can and Why They Should Create Value for Employees How And Why Cxos Such As Cfo/Marketing/HR Create Value Value Creation and Customer Service/Loyalty Tips for CEOs How CEOs Can Use Value Creation to Enhance Pricing CEOs Learn from Value Creation and Education Conclusion: How CEOs Drive Their Companies to Become Leaders through Value Creation and Increase Profits through Customer Value Appendix I: Articles I Like 82 Ways to Add Value for Customers Excellence Is Being Great At the Things Yours Customer Value Most The Customer of the Future: and Your Future Why Training Does Not Create Great Leaders? Appendix II: Short Guide to Customer Value Creation Definitions from the Book Index

Product Details

  • ISBN13: 9789351508977
  • Format: Paperback
  • Number Of Pages: 340
  • ID: 9789351508977
  • weight: 380
  • ISBN10: 9351508978

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