Visual Communication: 12 Ideas. From Principle to Realisation

Visual Communication: 12 Ideas. From Principle to Realisation

By: Eckard Jung (author), Stefan Waidmann (author), Mechthild Waidmann (author)Hardback

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From the new generation of design educators in Germany who have inherited the mantle of the great Swiss designer/teachers, this exemplary textbook is a fine new tool for the libraries of professional graphic designers, design students and teachers. The words explaining the fundamentals and theories of visual communication are few, but clear it's the book's design, attractively conveyed and sensually illustrated with concrete examples, that proves these authors practice what they preach. Here is a kit of almost endless resources on the ways to approach content and form harmoniously and coherently; each of the projects selected for this book provides compelling and unique solutions to complicated design problems.

About Author

Mechthild Waidmann was born in 1969 and studied visual communication at the FH Dusseldorf. Stefan Waidmann was born in 1972 and studied typography and visual design at the FH Schwabisch Gmund. His first book 'Schrift und Typografie - Die Sprache der klassischen Schriften' was published in 1999. They have been working together since 2001 in the Buro Waidmann/Post Visuelle Kommunikation in Braunschweig and have received many national as well as international awards for their work.

Product Details

  • ISBN13: 9783721207132
  • Format: Hardback
  • Number Of Pages: 128
  • ID: 9783721207132
  • weight: 300
  • ISBN10: 3721207130

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