Visual Communication in Digital Design

Visual Communication in Digital Design

By: Ji Yong Park (author)Paperback

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The art of visual communication is the arrangement of design elements in a way that is balanced, visually appealing and most importantly, effectively delivers its intended message to the target audience. This full-color tutorial serves as an introduction to understanding this art of visual communication and the creative process of design. The author presents the basic elements of design - line, shape, color, typography - placing these into a visual structure that always keeps in mind the audiences visual perception.

About Author

Dr. Ji Yong Park is a former lecture of Digital Innovation atCentral Queensland University in Australia, and has been teaching design theory at the university level for over 6 years, His research interests are in the development of training methodology for designers, concentrating in interactive learning design and web-site evaluation for end-users.

Product Details

  • ISBN13: 9788931434347
  • Format: Paperback
  • Number Of Pages: 218
  • ID: 9788931434347
  • weight: 542
  • ISBN10: 8931434340

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