Washing the Brain - Metaphor and Hidden Ideology (Discourse Approaches to Politics, Society and Culture 23)

Washing the Brain - Metaphor and Hidden Ideology (Discourse Approaches to Politics, Society and Culture 23)

By: Andrew Goatly (author)Paperback

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Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.


1. Dedication; 2. Typographical conventions; 3. Table of contents; 4. List of tables; 5. List of figures; 6. Preface; 7. Section 1; 8. 1. Introducing metaphor; 9. 2. Metaphors of power; 10. 3. Metaphors for humans and the living world; 11. 4. Humans as animals, literal or metaphorical?; 12. 5. Interactions between metaphor themes; 13. Introduction to section 2; 14. 6. Are metaphorical themes universal?; 15. 7. Grammar, metaphor and ecology; 16. 8. Capitalism and the development of ideological; 17. Bibliography; 18. Main index; 19. Name and author index; 20. Index of languages; 21. Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor equations (X = Y) and theme reversals

Product Details

  • ISBN13: 9789027227201
  • Format: Paperback
  • Number Of Pages: 431
  • ID: 9789027227201
  • weight: 805
  • ISBN10: 9027227209

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