We Are All Weird The Rise of Tribes and the End of Normal

We Are All Weird The Rise of Tribes and the End of Normal

By: Seth Godin (author)eBook

Description

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.

'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen

Product Details

  • ID: 9780241973486
  • book language: en
  • publisher: Penguin Books Ltd
  • publisher imprint: Penguin

Supported Platforms

  • Desktop   Epub DRM Yes
  • Ereader   Epub DRM Yes
  • Android   Epub DRM Yes
  • IOS   Epub DRM Yes
  • Windows   Epub DRM Yes

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