From domestic goddess to desperate housewife, What a Girl Wants? explores the importance and centrality of postfeminism in contemporary popular culture.
Focusing on a diverse range of media forms, including film, TV, advertising and journalism, Diane Negra holds up a mirror to the contemporary female subject who finds herself centralized in commodity culture to a largely unprecedented degree at a time when Hollywood romantic comedies, chick-lit, and female-centred primetime TV dramas all compete for her attention and spending power.
The models and anti-role models analyzed in the book include the chick flick heroines of princess films, makeover movies and time travel dramas, celebrity brides and bravura mothers, `Runaway Bride' sensation Jennifer Wilbanks, the sex workers, flight attendants and nannies who maintain such a high profile in postfeminist popular culture, the authors of postfeminist panic literature on dating, marriage and motherhood and the domestic gurus who propound luxury lifestyling as a showcase for the `achieved' female self.
Diane Negra is Professor of Film Studies and Screen Culture at University College Dublin. She is author of Off-White Hollywood: American Culture and Ethnic Female Stardom, editor of The Irish in Us: Irishness, Performativity and Popular Culture and co-editor of A Feminist Reader in Early Cinema and Interrogating Postfeminism: Gender and the Politics of Popular Culture.
1: Introduction 2: Postfeminism, Family Values, and the Social Fantasy of the Hometown 3: Time Crisis and the New Postfeminist Life Cycle 4: Postfeminist Working Girls: New Archetypes of the Female Labor Market 5: Hyperdomesticity, Self-Care and the Well-Lived Life in Postfeminism