Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
Preface. Acknowledgements. 1. Introduction. 2. What Is E-Business and Does It Still Matter?. Part I: The New E-Business Environment. 3. The 'ICT Revolution' and the Information Economy. 4. The Network Economy: New Rules of the Game. 5. How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis. Part II: Emerging Strategies and Business Models in the Network Economy. 6. New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations. 7. Managing Disruptive Strategic Innovations in the New Economy. 8. Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences. 9. Emerging E-Business Models in the Network Economy. Part III: Organizational Innovations through Information and Communications Technologies (ICTs). 10. Structural Innovations and Emerging Forms of Organizations. 11. Process Innovations: Beyond Business Process Reengineering. 12. New Work Organization and New Ways of Working: From Teleworking to Virtual Teams. 13. Inter-Organizational Innovations through Inter-Organizational Information Systems. 14. Conclusions and Emerging Issues. Appendix I. Developing a Launch-Ready E-Business Plan: Putting Theory into Practice (Assignment I). Appendix II. Developing an Online E-Business Resource Portal: Who is Who in E-Business (Assignment 2). Appendix III. Developing an E-Business Resource Portal and Online Forum: E-Business Wikipedia (Assignment 3). Bibliography. Index.