What Is Strategy and Does It Matter? (2nd edition)

What Is Strategy and Does It Matter? (2nd edition)

By: Richard Whittington (author)Paperback

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£56.99 RRP £59.99  You save £3.00 (5%) With FREE Saver Delivery


In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and `ebusiness' sectors.

About Author

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.


1. What is Strategy and Does it Matter. 2. Theories of Strategy. 3. Strategic Leadership. 4. Strategic Choice. 5. Growth Strategies. 6. Managing Strategy. 7. Does it Matter? Notes. References. Index.

Product Details

  • ISBN13: 9781861523778
  • Format: Paperback
  • Number Of Pages: 168
  • ID: 9781861523778
  • weight: 238
  • ISBN10: 1861523777
  • edition: 2nd edition

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