In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of `collaborative consumption' which will change forever the ways in which we interact both with businesses and with each other.
The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being used there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership?
There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Botsman and Roo Rogers is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products.
Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumerism in the 20th century is not the way we will do it in the 21st century.
Rachel writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and innovation strategy and is a former director at the William J. Clinton Foundation. Roo is a serial entrepreneur with five successful startups currently in the marketplace. He is currently the director of Redscout Ventures. Roo has a BA from Columbia College and a Masters in Economics from University College London. Roo sits on the board of two nonprofits: Medecins du Monde UK and The Bronx Community Charter School.