Rod Campbell, the creator of Dear Zoo, has been a trusted name in early learning for over thirty years and Macmillan is proud to publish Early Starters, his 'first concepts' series for toddlers. Every book in the series supports the learning and discovery of a key theme and uses carefully selected novelty elements to encourage participation and fun.
What's That? is a first words book that introduces your child to the names for familiar objects and animals at home and outdoors. There are chunky, tabbed pages to turn, a helpful rhyming text and colour matching too.
Also available: My Day, How Many?, Can You?, ABC and 123EU Toy Safety Directive - Carries 'CE' logo|EU Toy Safety Directive - Carries minimum age warning
Rod Campbell has written and illustrated many innovative children's books including classic lift-the-flap book Dear Zoo, bestselling board book Oh Dear! and a series of titles featuring much-loved preschool character Buster. The Early Starters books showcase the characteristically ingenious use of first concepts, interactivity and gentle humour which have made Rod's books so loved by children, parents and teachers all over the world. Praise for Rod: "the masterly creator of interactive books . . . Simplicity itself in terms of design and always full of delightful surprises, Rod Campbell's books are perfect as first introductions to concepts" -- Julia Eccleshare, Guardian Children's Books Editor