Why Cultural Studies? is a rallying call for a reinvigoration of the project of cultural studies that provides a critical analysis of its meteoric rise to the academic fore and makes a convincing argument for the pressing need for a renewed investment in, and re-evaluation of, its core ideals. * Rodman argues that there are valuable lessons we can learn from cultural studies past that have the potential to lead cultural studies to an invigorated and viable future * Makes the claim that cultural studies isn t and shouldn t be solely an academic subject, but open to both academics and non-academics alike * Asserts that now more than ever cultural studies has a productive role to play in promoting social justice and building a better world * Written by one of the leading figures in the area of cultural studies, and the current Chair of the Association for Cultural Studies
Gilbert B. Rodman is Associate Professor of Communication Studies at the University of Minnesota. His publications include Elvis After Elvis: The Posthumous Career of a Living Legend (1996), Race in Cyberspace (2000), and The Race and Media Reader (2014). He is currently the Chair of the Association for Cultural Studies, and the founder/manager of CULTSTUD-L, the longest running international cultural studies listserv in the world.
Preface vii Acknowledgments xviii 1 Cultural Studies: What s the Point? 1 2 Cultural Studies: What It Is 35 3 Cultural Studies: What s Wrong 67 4 Cultural Studies: What It Was 120 5 Cultural Studies: What Next? 158 Index 199