Women Entrepreneurs offers a collection of almost two dozen cases that explore the process by which women become entrepreneurs, as well as the opportunities and challenges they face in growing their businesses.
With a particular focus on the intersection between entrepreneurship and economic development, the cases are drawn from across a range of industries and countries. They offer insights into a number of issues women entrepreneurs face, such as launching a business, diversification and internationalization, as well as covering a number of business functions, including finance, marketing and human resource management. Each case is presented with a summary highlighting the themes it covers, and ends with a set of questions to guide classroom discussion. The book also includes a summary of existing literature on entrepreneurship to help contextualize the cases.
This casebook would be the ideal companion in an entrepreneurship class, particularly for students with an interest in female entrepreneurship or economic development.
With data from a Goldman Sachs/Lauder Institute study.
Mauro F. Guillen is the Director of the Joseph H. Lauder Institute, a management and international studies program at the University of Pennsylvania, USA. He is also Dr. Felix Zandman Endowed Professor in International Management at the Wharton School.
@Contents:1. The World of Women Entrepreneurs Part I: Launching the Venture 2. Jugare: Educational Toys from Mexico 3. Victoria Kisyombe and SELFINA: Building a Leasing Business in Tanzania 4. Ocimum Biosolutions: Genomics Outsourcing in India 5. Nej: Organic Apparel from Turkey 6. Cafe Helena: Not Your Average Cup of Coffee Part II: Growing the Business 7. Sibongile Sambo and SRS Aviation 8. Aldacai (Dada) dos Santos' Recipe for Success: The Flavors of Building a Culinary Brand-Name in Brazil 9. Maita Barrenechea and Mai10: Building a Travel Business 10. Martha Debayle's bbmundo: Helping Parents and Their Children 11. Angela Chan's i-Vision: "Killing Me Softly" Part III: Organizing and Leading 12. Azza Fahmy: Egyptian Jewelry 13. The Spirit behind Talavera de la Reyna: Angelica Moreno's Pottery 14. Maha al Ghunaim: Building an Investment Bank through the Crash 15. Alicia Escobosa's Catering: Sustaining a Business Part IV: Doing Good while Doing Well 16. Annette Zamora's Naz y Rongo: A Scavenger Hunt in search of the Culture of Rapa Nui 17. Shokay: Luxury with a Story, Style with a Touch of Humanity 18. Jessica Rodriguez's Art Atlas: Fair Fashion from Peru to the World 19. Pianporn Deetes: Social Entrepreneurship to Protect the Environment Part V: Leveraging Resources across Borders 20. Chieko Aoki and Blue Tree Hotels: Blending Japanese Culture with Brazilian Warmth 21. Jasmina Zerroug: Arabian Beauty, from Algeria to Paris 22. Songok Ryu: Traditional Korean Clothing in China 23. Economic Development, Women Entrepreneurs, and the Future