Women in Mass Communication (3rd Revised edition)

Women in Mass Communication (3rd Revised edition)

By: Pamela J. Creedon (editor), Judith Cramer (editor)Paperback

Up to 2 WeeksUsually despatched within 2 weeks


The effect of feminsim on the field of mass communication is more important now than ever. The Third Edition of Women in Mass Communication has been greatly expanded and updated to cover the most urgent issues of today. New to this edition are chapters on women's opportunities and obstacles in online journalism, the role of women in health communication fields, and the growth of the number of women in the field of sports journalism. With a particular emphasis on race, culture, and ethnicity leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication. The Third Edition of Women in Mass Communication provides this generation of students with a feminist heritage and passes the agenda to improve the status of women-and men- working in the mass communication professions on to them. WMC3 is no longer a status report; it is truly a call to action before it's too late.

About Author

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board. She serves on the editorial boards of Public Relations Review and the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-edited Seeking Equity for Women in Journalism and Mass Communication by Erlbaum. She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College. Judith Cramer is an associate professor of Mass Communications, Journalism, TV & Film Studies at St. John's University. She previously taught at Buffalo State College-SUNY and Long Island University. She spent 15 years as a news and sports reporter, news director, talk show host and producer, and station manager in commercial and public radio in New England, Ohio, and New York. She has written several articles and authored chapters in Women in Mass Communication and Women Media and Sport published by Sage, and Seeking Equity for Women in Journalism and Mass Communication by Erlbaum. She was a fellow in the Journalism and Mass Communication Leadership Institute for Diversity program, is a past member of the executive committee of the Association for Education in Journalism and Mass Communication (AEJMC), and currently serves on the editorial board of the Professional Studies Review, an interdisciplinary journal exclusively devoted to the needs and interests of those working in career-oriented fields. She earned her Ph.D. in mass communication and cultural studies from The Union Institute and University in Ohio; her M.A. in applied communication from the University of Hartford in Connecticut; and her B.S. in sports information/journalism from Keene State College in New Hampshire.


Part I: Two Decades of Progress? Chapter 1: Introduction: We've Come a Long Way, Maybe... - Judith Cramer and Pam Creedon Chapter 2: Sexed and Gendered Bodies in Journalism Textbooks - Linda Steiner Chapter 3: How to Stir Up a Hornet's Nest: Studying the Implications of Women Journalism Majors - Maurine H. Beasley Part II: Update on the Professions Chapter 4: Women in Newspaper Journalism (Since the 1990s) - June O. Nicholson Chapter 5: Women's Salary and Status in the Magazine Industry - Sammye Johnson Chapter 6: Radio: The More Things Change...The More They Stay the Same - Judith Cramer Chapter 7: Women and Minorities in Commercial and Public Television News, 1994-2004 - Jannette L. Dates Chapter 8: Women in Public Relations: Success Linked to Organizational and Societal Cultures - Elizabeth L. Toth and Carolyn Garett Cline Chapter 9: Advertising Women: Images, Audiences, and Advertisers - Nancy Mitchell Chapter 10: The Power to Improve Lives: Women in Health Communication - Julie L. Andsager Chapter 11: Scholastic Media: Women in Quantity and Quality...But Is That Enough? - Candace Perkins Bowen Chapter12: Increased Legitimacy, Fewer Women? Analyzing Editorial Leadership and Gender in Online Journalism - Shayla Thiel Stern Chapter 13: Women Journalists in Toyland and in the Locker Room: It's All About the Money - Pam Creedon and Roseanna M. Smith Part III: International Perspectives Chapter 14: Three Steps Forward and Two Steps Back? Women Journalists in the Western World Between Progress, Standstill, and Retreat - Romy Frohlich Chapter 15: Bewitched, Bedeviled, and Left Behind: Women in Mass Communication in a World of Faith - Debra L. Mason Chapter 16: The Global Context of Women in Communication - H. Leslie Steeves Part IV: Building a Foundation for Further Study Chapter 17: On the Margins: Examining the Intersection of Women and the Law of Mass Communication - Diane L. Borden and Maria B. Marron Chapter 18: Situating "the Other": Women, Racial, and Sexual Minorities in the Media - Carolyn M. Byerly Chapter 19: Myths of Race and Beauty in Teen Magazines: A Semiotic Analysis - Meenakshi Gigi Durham Chapter 20: The Social Construction of Leadership and Its Implications for Women in Mass Communication - Linda Aldoory Chapter 21: Got Theory? - Laura A. Wackwitz and Lana F. Rakow Part V: Where Do We Go From Here? Chapter 22: Our Conclusion: Gender Values Remain, Inequity Resurges, and Globalization Brings New Challenges - Pam Creedon and Judith Cramer

Product Details

  • ISBN13: 9781412936958
  • Format: Paperback
  • Number Of Pages: 360
  • ID: 9781412936958
  • weight: 480
  • ISBN10: 1412936950
  • edition: 3rd Revised edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly