Women's Use of Public Relations for Progressive-era Reform: Rousing the Conscience of a Nation

Women's Use of Public Relations for Progressive-era Reform: Rousing the Conscience of a Nation

By: Dulcie Murdock Straughan (author), Karla K. Gower (preface_author)Hardback

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This study examines the confluence of social, economic and political conditions that characterized the Progressive era in the United States, women's influence and actions to bring about social reforms at a time when they could not vote, and their use of public relations tactics designed to bring about reforms that they hoped would improve the lives of all Americans. This book explores women's use of public relations strategies and tactics in charitable and social service organizations, women's clubs and government agencies during the same time period that the nascent public relations profession was being used by businesses as a means to defend their status and to see support of the public by providing information about their operations more openly. This study also addresses the notion that women reformers tended to focus heavily on building relationship with individuals, groups and organizations to promote their causes.

About Author

Dr. Dulcie M. Straughan is Associate Professor in the School of Journalism and Mass Communication, University of North Carolina at Chapel Hill. She received her Ph.D. in Mass Communication Research from the School of Journalism at the University of North Carolina, Chapel Hill.


Preface; Acknowledgments; Introduction; Rousing the Conscience of a Nation; Communicating Justice: The National American Woman Suffrage Association's Use of Public Relations to Win the Right to Vote; Women's Work: Public Relations Efforts of the US Children's Bureau to Reduce Infant and Maternal Mortality, 1912-1921; From Radical Agitation to Progressive Reform: Margaret Sanger and the Birth Control Movement, 1911-1921; 'Inequity's Siamese Twins': Frances Willard's Alignment of Temperance and Sexual Reform; Ida B. Wells-Barnett and America's First Anti-Lynching Campaign; "Lifting as We Climb": The Role of The National Association Notes in Furthering the Issues Agenda of the National Association of Colored Women, 1897-1920; "The Children are Working Tonight": The National Child Labor Committee's Campaign to End Child Labor; Bibliography; Index.

Product Details

  • ISBN13: 9780773453203
  • Format: Hardback
  • Number Of Pages: 248
  • ID: 9780773453203
  • ISBN10: 0773453202

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