Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.
Eileen Brown began her career in the Merchant Navy and was Shell Tankers' first female Deck Officer. She then took charge of a container shipping line before managing Microsoft's IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies' social media strategy and online branding.
1 Why do we want a social media strategy? 2 The new way of communicating 3 Your social media success plan 4 The tools of the new web 5 Networks 6 The online brand 7 Brand impact and brand success 8 Connections and reputation 9 Discovery 10 Scaling networks 11 Relationships and engagement 12 Amplifying your message 13 Where is it all going?