Advertising Media Planning: A Brand Management Approach (5th edition)
By
Larry D. Kelley (Author) Kim Bartel Sheehan (Author) Lisa Dobias (Author) David E. Koranda (Author) Donald W. Jugenheimer (Author)
Paperback
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Also available on eBook for £44.99. Click here to purchase from Rakuten Kobo
About the Author
Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.Lisa Dobias is Associate Professor of Practice who has been teaching full-time at the University of Texas-Austin since 1996.David E. Koranda is a Professor of Practice Emeritus at the University of Oregon USA.Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 20 books.
More Details
- Contributor: Larry D. Kelley
- Imprint: Routledge
- ISBN13: 9781032192154
- Number of Pages: 302
- Packaged Dimensions: 174x246mm
- Packaged Weight: 580
- Format: Paperback
- Publisher: Taylor & Francis Ltd
- Release Date: 2022-12-30
- Binding: Paperback / softback
- Biography: Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.Lisa Dobias is Associate Professor of Practice who has been teaching full-time at the University of Texas-Austin since 1996.David E. Koranda is a Professor of Practice Emeritus at the University of Oregon USA.Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 20 books.
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