Basic Marketing Research with Excel: (3rd edition)
By
Alvin Burns (Author) Ronald Bush (Author)
Paperback
Available / dispatched within 1 - 4 weeks
Quantity
Description
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The ISBN above is just for the standalone book, if you want the book/IBM (R) SPSS (R) 18.0 Integrated Student Version you shoud order the ISBN listed below.
0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM (R) SPSS (R) 18.0 Integrated Student Version Package
Package consists of
0132151715 / 9780132151719 IBM (R) SPSS (R) 18.0 Integrated Student Version
0135078229 / 9780135078228 Basic Marketing Research with Excel
.
More Details
- Contributor: Alvin Burns
- Imprint: Pearson
- ISBN13: 9780135078228
- Number of Pages: 416
- Packaged Dimensions: 195x241x14mm
- Packaged Weight: 690
- Format: Paperback
- Publisher: Pearson Education (US)
- Release Date: 2011-03-29
- Binding: Paperback / softback
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.