Exploring Innovation (3rd edition)

Exploring Innovation (3rd edition)

By: David Smith (author)Paperback

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Description

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

About Author

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

Contents

PART 1: What Is Innovation?? 1Introduction? 2Types of innovation ? 3Theories of innovation PART 2: What Does Innovation Involve? ? 4Sources of innovation ? 5The process of innovation ? 6Value capture ? 7Intellectual property rights PART 3: How Do You Manage Innovation? ? 8Innovation strategy ? 9Technological entrepreneurs 10Funding innovation 11Managing innovation PART 4: Developments in Innovation 12Innovation offshoring 13Green innovation 14National innovation systems References Resources Index

Product Details

  • ISBN13: 9780077158392
  • Format: Paperback
  • Number Of Pages: 360
  • ID: 9780077158392
  • weight: 1
  • ISBN10: 0077158393
  • edition: 3rd edition

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