The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
A greater emphasis on what innovation involves.
A new chapter on Value Capture.
Expanded coverage on Services and Process Innovations.
Two new chapters covering Global and Green trends in innovation.
8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.
PART 1: What Is Innovation?? 1Introduction? 2Types of innovation ? 3Theories of innovation PART 2: What Does Innovation Involve? ? 4Sources of innovation ? 5The process of innovation ? 6Value capture ? 7Intellectual property rights PART 3: How Do You Manage Innovation? ? 8Innovation strategy ? 9Technological entrepreneurs 10Funding innovation 11Managing innovation PART 4: Developments in Innovation 12Innovation offshoring 13Green innovation 14National innovation systems References Resources Index