More than 4 weeks availability
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.
This book takes the meeting point of two seemingly incongruous schools of theoretical thought to enlighten the debate surrounding product innovation. In doing so it: * illustrates how institutional forces come to shape the interest, priorities and behaviour of organizational members in the development and implementation process of incremental product innovation * investigates the failed innovative attempts of established organizations * demonstrates the importance of organizational and intra-organizational forces for innovative success. The insight it offers into the organization of product innovation processes in the financial services sector and the guidelines it sets up for their improvement makes Innovation and Institutions essential reading for those working in or studying the banking, finance and insurance sector who have an interest in innovation studies.
Patrick Vermeulen is Associate Professor of Organization Studies at Tilburg University in the Netherlands. Jorg Raab is Assistant Professor of Policy and Organization Studies at Tilburg University in the Netherlands.
1. Introduction 2. Institutions and Innovations 3. Intermezzo: A Service Environment 4. Methodological Considerations 5. Exploring New Service Development 6. Organizing New Service Development 7. An Institutional Perspective on Persistent Innovation Problems 8. Towards an Institutional Theory of Innovation 9. Conclusion
Number Of Pages:
- ID: 9780415390736
- Saver Delivery: Yes
- 1st Class Delivery: Yes
- Courier Delivery: Yes
- Store Delivery: Yes
Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly
© Copyright 2013 - 2016 WHSmith and its suppliers.
WHSmith High Street Limited Greenbridge Road, Swindon, Wiltshire, United Kingdom, SN3 3LD, VAT GB238 5548 36