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Description
Also available on eBook for £8.99. Click here to purchase from Rakuten Kobo
About the Author
Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
More Details
- Contributor: Ken Segall
- Imprint: Penguin Books Ltd
- ISBN13: 9780670921195
- Number of Pages: 256
- Packaged Dimensions: 129x198x16mm
- Packaged Weight: 181
- Format: Paperback
- Publisher: Penguin Books Ltd
- Release Date: 2013-04-04
- Binding: Paperback / softback
- Biography: Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
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