Leading the Customer Experience: Inspirational Service Leadership

Leading the Customer Experience: Inspirational Service Leadership

By: Sarah Cook (author)Hardback

1 - 2 weeks availability

£25.00 With FREE Saver Delivery


Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation's strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience that customers receive. How leaders behave has a direct impact on their team member's motivation to go the extra mile to deliver excellent service for the customer. Sarah Cook's vision for Leading the Customer Experience is to provide practical advice, tools and techniques for managers in how to effectively lead and motivate their team to deliver the best possible customer service. This book encapsulates her research on the behaviours of leaders who successfully create an environment where employees deliver exceptional service and she brings a pragmatic and business focused approach to the topic. Each chapter contains a variety of case study examples from businesses in UK and Europe, Asia Pacific, US and BRIC countries. These include service organisations in the financial sector, manufacturing, hospitality, transport, healthcare, public and third sectors.

Create a review

About Author

Sarah Cook is the Managing Director of The Stairway Consultancy Ltd. She has 20 years' consulting experience specialising in customer service, leadership and culture change. Prior to this Sarah worked for Unilever and as Head of Customer Care for a retail consultancy. Sarah has wide experience of helping public and private sector organisations improve their leadership capability and customer experience. She works in UK and on a global basis. Sarah regularly speaks at conferences on customer service. She is a business author with 35 books and manuals published. Titles published include: Customer Care Excellence; Practical Guide to Employee Engagement; Change Management Excellence and Complaint Management Excellence.


Contents: Preface; Why does leadership matter when it comes to customer experience?; Qualities and actions of the customer-focused leader; Customer insights and priorities; Recruiting for attitude, training for excellence; Motivating and empowering your people; Communicate and praise; Improve and innovate; Consistently consistent; Bibliography; Index.

Product Details

  • publication date: 03/09/2015
  • ISBN13: 9781472447692
  • Format: Hardback
  • Number Of Pages: 188
  • ID: 9781472447692
  • weight: 570
  • ISBN10: 1472447697

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly