Making It in Public Relations: An Insider's Guide To Career Opportunities (2nd edition)
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Making It in Public Relations: An Insider's Guide To Career Opportunities (2nd edition)
Making It in Public Relations: An Insider's Guide To Career Opportunities (2nd edition)

Making It in Public Relations: An Insider's Guide To Career Opportunities (2nd edition)

By
Leonard Mogel (Author)  

Paperback

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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Leonard Mogel
  • Contributor: Leonard Mogel
  • Imprint: Routledge
  • ISBN13: 9780805840223
  • Number of Pages: 364
  • Packaged Dimensions: 152x229mm
  • Packaged Weight: 670
  • Format: Paperback
  • Publisher: Taylor & Francis Inc
  • Release Date: 2002-02-01
  • Binding: Paperback / softback
  • Biography: Leonard Mogel

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