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Marketing Communications: Objectives, Strategy, Tactics
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Hardback
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Also available on eBook for £45.99. Click here to purchase from Rakuten Kobo
About the Author
John R. Rossiter, Professor of Marketing, University of Wollongong, Australia. Larry Percy, Professor of Marketing, Copenhagen Business School, Denmark. Lars Bergkvist, Professor of Marketing, Zayed University, Abu Dhabi, UAE.
More Details
- Contributor: John R Rossiter
- Imprint: Sage Publications Ltd
- ISBN13: 9781526438645
- Number of Pages: 584
- Packaged Dimensions: 189x246mm
- Packaged Weight: 1300
- Format: Hardback
- Publisher: Sage Publications Ltd
- Release Date: 2018-09-04
- Binding: Hardback
- Biography: John R. Rossiter, Professor of Marketing, University of Wollongong, Australia. Larry Percy, Professor of Marketing, Copenhagen Business School, Denmark. Lars Bergkvist, Professor of Marketing, Zayed University, Abu Dhabi, UAE.
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