Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition
By
Bonita M. Kolb (Author)
Hardback
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Description
Also available on eBook for £51.99. Click here to purchase from Rakuten Kobo
About the Author
Bonita M. Kolb is an Associate Professor of Business Administration at Lycoming College, USA. She has published in a number of leading journals and is the author of several books on marketing and non-profit management.
More Details
- Contributor: Bonita M. Kolb
- Imprint: Routledge
- ISBN13: 9780415626958
- Number of Pages: 200
- Packaged Dimensions: 152x229mm
- Packaged Weight: 530
- Format: Hardback
- Publisher: Taylor & Francis Ltd
- Release Date: 2013-06-25
- Binding: Hardback
- Biography: Bonita M. Kolb is an Associate Professor of Business Administration at Lycoming College, USA. She has published in a number of leading journals and is the author of several books on marketing and non-profit management.
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