Marketing Plans: Profitable Strategies in the Digital Age (9th edition)
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Also available on eBook for £29.99. Click here to purchase from Rakuten Kobo
About the Author
Malcolm McDonald is Emeritus Professor of Marketing and former Deputy Director of Cranfield School of Management. He has worked with the operating boards of many of the world's multinational companies such as IBM, Xerox and BP. Hugh Wilson is Professor of Marketing at Warwick Business School. He began his career in technology and marketing roles for IBM, Xerox and NCR. He now works with Unilever, Neste and others on sustainability-related marketing challenges. Dave Chaffey is co-Founder of Smart Insights, an online training service providing advice and alerts on best-practice and industry developments about integrated digital marketing strategy.
More Details
- Contributor: Malcolm McDonald
- Imprint: John Wiley & Sons Inc
- ISBN13: 9781394177103
- Number of Pages: 656
- Packaged Dimensions: 188x244x33mm
- Packaged Weight: 1338
- Format: Paperback
- Publisher: John Wiley & Sons Inc
- Release Date: 2024-03-21
- Binding: Paperback / softback
- Biography: Malcolm McDonald is Emeritus Professor of Marketing and former Deputy Director of Cranfield School of Management. He has worked with the operating boards of many of the world's multinational companies such as IBM, Xerox and BP. Hugh Wilson is Professor of Marketing at Warwick Business School. He began his career in technology and marketing roles for IBM, Xerox and NCR. He now works with Unilever, Neste and others on sustainability-related marketing challenges. Dave Chaffey is co-Founder of Smart Insights, an online training service providing advice and alerts on best-practice and industry developments about integrated digital marketing strategy.
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