Netnography: The Essential Guide to Qualitative Social Media Research (3rd Revised edition)
By
Robert Kozinets (Author)
Paperback
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Also available on eBook for £30.99. Click here to purchase from Rakuten Kobo
About the Author
Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.
More Details
- Contributor: Robert Kozinets
- Imprint: Sage Publications Ltd
- ISBN13: 9781526444707
- Number of Pages: 472
- Packaged Dimensions: 170x242mm
- Packaged Weight: 810
- Format: Paperback
- Publisher: Sage Publications Ltd
- Release Date: 2019-10-31
- Binding: Paperback / softback
- Biography: Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.
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