Organizational Design for Marketing Futures: (Routledge Library Editions: Management)
Zoomicon-zoom-in
Organizational Design for Marketing Futures: (Routledge Library Editions: Management)
Organizational Design for Marketing Futures: (Routledge Library Editions: Management)

Organizational Design for Marketing Futures: (Routledge Library Editions: Management)

By
Roy Hayhurst (Author) Gordon Wills (Author)  

Hardback

Available / dispatched within 1 - 2 weeks

Quantity

Also available on eBook for £32.99. Click here to purchase from Rakuten Kobo

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance. By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing's task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.
Roy Hayhurst, Gordon Wills
  • Contributor: Roy Hayhurst
  • Imprint: Routledge
  • ISBN13: 9780815370055
  • Number of Pages: 218
  • Packaged Dimensions: 138x216mm
  • Packaged Weight: 453
  • Format: Hardback
  • Publisher: Taylor & Francis Inc
  • Release Date: 2018-04-10
  • Series: Routledge Library Editions: Management
  • Binding: Hardback
  • Biography: Roy Hayhurst, Gordon Wills

Delivery Options

Home Delivery

Store Delivery

Free Returns

We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.