Reaching and Responding to the Audience: (Small Museum Toolkit)
By
Cinnamon Catlin-Legutko (Contributor) Stacy Klingler (Contributor) Bob Beatty (Contributor) Kara Edie (Contributor) Stacy Klingler (Contributor) Conny Graft (Contributor) Barbara B. Walden (Contributor) Kat Burkhart (Contributor) Tamara Hemmerlein (Contributor) Candace Tangorra Matelic (Contributor)
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Description
Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience-from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
About the Author
Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine. Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.
More Details
- Contributor: Cinnamon Catlin-Legutko
- Imprint: AltaMira Press,U.S.
- ISBN13: 9780759113381
- Number of Pages: 188
- Packaged Dimensions: 152x229mm
- Format: Paperback
- Publisher: AltaMira Press,U.S.
- Release Date: 2013-04-16
- Series: Small Museum Toolkit
- Binding: Paperback / softback
- Biography: Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine. Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.
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