The Arab World Unbound: Tapping into the Power of 350 Million Consumers
By
Vijay Mahajan (Author)
Hardback
Available / dispatched within 1 - 4 weeks
Quantity
Description
Also available on eBook for £23.99. Click here to purchase from Rakuten Kobo
About the Author
VIJAY MAHAJAN holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution.
More Details
- Contributor: Vijay Mahajan
- Imprint: Jossey-Bass Inc.,U.S.
- ISBN13: 9781118074510
- Number of Pages: 432
- Packaged Dimensions: 160x231x36mm
- Packaged Weight: 703
- Format: Hardback
- Publisher: John Wiley & Sons Inc
- Release Date: 2012-09-04
- Binding: Hardback
- Biography: VIJAY MAHAJAN holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution.
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.