The Handbook of International Advertising Research: (Handbooks in Communication and Media)
By
Hong Cheng (Contributor)
Hardback
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Also available on eBook for £133.99. Click here to purchase from Rakuten Kobo
About the Author
Hong Cheng is Professor and Director of the Richard T. Robertson School of Media and Culture (formerly the School of Mass Communications) at Virginia Commonwealth University. His work includes Becoming a Media Savvy Student (co-authored with Guofang Wan, 2004); Advertising and Chinese Society: Issues and Impacts (co-edited with Kara Chan, 2009); and Social Marketing for Public Health: Global Trends and Success Stories (co-edited with Philip Kotler and Nancy Lee, 2011). He is a former head of AEJMC's Advertising Division and International Communication Division, a current associate editor of Journalism and Mass Communication Quarterly, and the chair-elect of the National Education Executive Committee of the American Advertising Federation.
More Details
- Contributor: Hong Cheng
- Imprint: Wiley-Blackwell
- ISBN13: 9781444332377
- Number of Pages: 656
- Packaged Dimensions: 178x246x38mm
- Packaged Weight: 1111
- Format: Hardback
- Publisher: John Wiley and Sons Ltd
- Release Date: 2014-03-21
- Series: Handbooks in Communication and Media
- Binding: Hardback
- Biography: Hong Cheng is Professor and Director of the Richard T. Robertson School of Media and Culture (formerly the School of Mass Communications) at Virginia Commonwealth University. His work includes Becoming a Media Savvy Student (co-authored with Guofang Wan, 2004); Advertising and Chinese Society: Issues and Impacts (co-edited with Kara Chan, 2009); and Social Marketing for Public Health: Global Trends and Success Stories (co-edited with Philip Kotler and Nancy Lee, 2011). He is a former head of AEJMC's Advertising Division and International Communication Division, a current associate editor of Journalism and Mass Communication Quarterly, and the chair-elect of the National Education Executive Committee of the American Advertising Federation.
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