The Marketing Blueprint: Business Blueprints (Business Blueprints)
By
Christine Ennew (Author)
Paperback
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Description
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
About the Author
Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.
More Details
- Contributor: Christine Ennew
- Imprint: Wiley-Blackwell
- ISBN13: 9780631187158
- Number of Pages: 264
- Packaged Dimensions: 173x243x19mm
- Packaged Weight: 482
- Format: Paperback
- Publisher: John Wiley and Sons Ltd
- Release Date: 1993-03-30
- Series: Business Blueprints
- Binding: Paperback / softback
- Biography: Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.
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