The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
By
Kyle Murray (Author)
Hardback
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Description
Also available on eBook for £28.99. Click here to purchase from Rakuten Kobo
About the Author
Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business
More Details
- Contributor: Kyle Murray
- Imprint: University of Toronto Press
- ISBN13: 9781442643635
- Number of Pages: 248
- Packaged Dimensions: 160x237x20mm
- Packaged Weight: 520
- Format: Hardback
- Publisher: University of Toronto Press
- Release Date: 2013-02-27
- Binding: Hardback
- Biography: Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business
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