The Value of Arts for Business
By
Giovanni Schiuma (Author)
Paperback
Available / dispatched within 1 - 2 weeks
Quantity
Description
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.
More Details
- Contributor: Giovanni Schiuma
- Imprint: Cambridge University Press
- ISBN13: 9781107412460
- Number of Pages: 314
- Packaged Dimensions: 152x229x17mm
- Packaged Weight: 420
- Format: Paperback
- Publisher: Cambridge University Press
- Release Date: 2012-09-20
- Binding: Paperback / softback
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.