Quantity
Description
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs like the modernistic `Frankfurt Kitchen' of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or `Blow', the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics.
Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the `Americanisation' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces. colour and black and white halftones throughout
About the Author
Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and Review Editor of Journal of Design History. His publications Twentieth-Century Ornament: Decoration from 1900 to the Present (Studio Vista, 1990).
More Details
- Contributor: Jonathan M. Woodham
- Imprint: Oxford University Press
- ISBN13: 9780192842046
- Number of Pages: 288
- Packaged Dimensions: 168x238x17mm
- Packaged Weight: 1
- Format: Paperback
- Publisher: Oxford University Press
- Release Date: 1997-04-10
- Series: Oxford History of Art
- Binding: Paperback / softback
- Biography: Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and Review Editor of Journal of Design History. His publications Twentieth-Century Ornament: Decoration from 1900 to the Present (Studio Vista, 1990).
Delivery Options
Home Delivery
Store Delivery
Free Returns
We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.